Let’s Build Something Intelligent
The SWAi Story
SWAi was born from a simple realization: in an increasingly digital world, the most important human interactions still happen in the physical aisles of our communities.
Founded by Sandi (SWAi: Sandi With An i) and Kelly, we are a Southern California-based team dedicated to the power of "i." For us, the "i" represents more than just Intelligence—it stands for the Interaction, Influence, and Impact we create for our partners and our neighbors. We combine world-class geospatial analytics with a "boots-on-the-ground" approach to retail media.
Sandi Leonard
Kimberly Kitai
Sandi Leonard
Sandi brings more than three decades of leadership in marketing and advertising, informed by a lifelong exposure to entrepreneurship and business building. Raised in a family of founders and developers—her paternal grandfather a grocery chain pioneer and her maternal grandfather a home builder—Sandi developed an early understanding of what it takes to build organizations that last.
A strategic and highly creative thinker, Sandi excels at translating emerging advertising technologies and market complexity into decisive, effective marketing strategies. She ensures innovation is purposeful—applied only where it delivers clear business value—resulting in marketing programs that are both compelling and commercially sound.
Sandi’s client relationships are built on credibility,
transparency, and performance. Many organizations have partnered with her for years—often decades—because her work consistently contributes to business growth and long-term market strength.
Kelly Kangles
Kimberly Kitai
Sandi Leonard
Kelly brings a powerhouse of experience to SWAi, rooted in a career that spans corporate retail marketing, media sales, and the multifaceted world of family entrepreneurship.
Having been deeply involved in the mechanics of a family-owned business, she possesses a first-hand understanding of what it truly takes to drive growth and sustain success as an entrepreneur.
Kelly specializes in digging past the surface to identify a business’s core pain points, translating those insights into creative marketing strategies that resonate with consumers.
Her unique blend of corporate discipline and entrepreneurial grit makes her a knowledgeable and relatable partner for business leaders who need practical, results-driven marketing help from someone who understands their perspective.
Kimberly Kitai
Kimberly Kitai
Kimberly Kitai
Kimberly brings more than two decades of media, marketing, and client strategy experience to SWAi, with a career focused on helping businesses better understand their audiences, sharpen their messaging, and make smarter marketing decisions.
Having worked across radio, television, digital media, and strategic account management, Kimberly has helped local and national clients turn business goals into clear, actionable strategies.
At SWAi, Kimberly leads Location Intelligence Strategy. Her strength lies in asking the right questions to help clients move beyond assumptions, using real-world consumer movement and campaign measurement to guide growth.
Known for her consultative approach, Kimberly helps businesses reduce wasted marketing spend and uncover opportunities that traditional marketing alone may miss.